EUROPEAN
MARKET

Market saturation and an increased level of player requirements are reshaping the iGaming landscape by unprecedented levels of competition, eroding customer loyalty and the quickened pace by which innovation is rolling out, requiring operators and service providers alike to be agile and reactive to constantly changing market parameters.

Demographic shifts, coupled with technological advances and players’ demands for a more seamless integration with the new smart technologies is set to reshape the industry in the short term. Those operators creating a UX reflecting their players’ needs will take hold of a significant market share.

It is this scenario that has slowly but surely transformed the European market into a customer-centric market, where data-driven decision making is a must for all operators.

 

BY ADDRESSING YOUR PLAYERS' PREFERENCES, YOU CAN IMPACT POSITIVELY THE PLAYER LIFETIME VALUE, REGISTERING BETTER RETENTION RATES WHILST ADDRESSING CHURN ISSUES

HOW

In-depth data analysis allows to fully understand the different player demographics, psychographics and playing habits, which enables companies to create enhanced, personalized experiences based on their behavior.

FURTHERMORE

The native integration of the preferrred payments methods, unrivalled content portfolio, and true omnicahnnel experience with a wider and interlinked channel selection, allows for a more personalised and tailored UX.

FLEXIBLE AND SCALABLE
TECHNOLOGY

Through its distinctive modular approach Neruon 3 allows operators to build a gaming and betting ecosystem around their target players through native APIs, content and product extensions that meet different player traits in the various unique market scenarios.

Being present in the vast majority of markets in Europe implies there are no compliance issues, with operators being able to go live in the least time-to-market.

OUR PRESENCE IN EUROPE

 UK

 IRELAND

 DENMARK

 GERMANY

 NETHERLANDS

 POLAND

 SPAIN

OMNICHANNEL APPROACH

A wider channel portfolio, all of which interlinked, allows the player to always be at the core of the betting experience, whatever the device, communicative/interactive platform, and sales channel of choice, resulting in better engagement and interaction

  • Rapid registration process allows for more effective customer migrations towards registration
  • Extensive marketing possibilities for registered players, such as free bets and bonuses
  • Retail wholly interconnected to other channels for registered users
  • Easy bet placement for email/phone
  • Faster approach through pre-booked betslip
  • Pre-book betslip possibility
  • My Bets section allows players to follow their live bets in real-time
  • Let your players immerse themselves in a fully responsive web application, complementing Neuron 3’s betting ecosystem through a wider spectrum of channels, all of which are interconnected

ESPORTS

Esports is taking the European market by storm.

Are you prepared to grasp the opportunity and grow your market share?

The main benefits of esports: 

  • Attract Millennials
  • Cross-Selling opportunties
  • Additional revenue stream
  • Broad title portfolio
  • High uptime allows for increased engagement
  • Multiple betting opportunities via tailor-made models for in-game situations

LOTTERY

INTEGRATE A HOLISTIC LOTTERY SOLUTION TO:

  • Diversify and build your brand unicity
  • Increase your brand exposure through a cross-chanel solution
  • Improve your player acquisition and retention strategies

TAKE TOTAL CONTROL WITH OUR 100% CUSTOM LOTTO LOBBY ALLOWING:

  • Different designs 
  • Custom CMS
  • Management of multiple frontends
  • Fully customisable Lotto Lobby

Horse Racing Betting Focus

The Growth of Horse Racing

Download BtoBet’s latest industry Report for free!


DOWNLOAD

Access all industry reports in the KNOWLEDGE HUB

LATEST NEWS

SEE ALSO

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