Augmented reality has become one of the newer forms of strategies adopted by companies to delivering persuasive messages to a technologically minded audience and BtoBet has developed  the perfect integration between the A.I. of the platform and the behavior of the player, in the total respect of security that the Gaming market imposes.


Mobile Augmented Reality games – such as Niantic’s Pokemon GO – gave the start to a new concept of gameplay in mobile gaming and made people become familiar with this novel concept. The Gambling industry is catching the trend of Augmented Reality, but how can it grasp real opportunity from AR?


BtoBet is going to launch at ICE its totally new augmented reality marketing tools which  involve users cross-channel and satisfy each player at the ideal time. They allow operators to receive feedback on players behavior through the platform, give back what they need and directly propose to the players what they prefer through its Sportsbook & Casino Recommendation Engine.






Sabrina Soldá, CMO of BtoBet stated: In the evolving iGaming industry players are showing an increasingly need of attention, enjoyable gaming/betting experience and interaction. With our high qualified team of technology development, we have studied a solution able to meet all these needs. Combining our A.I. technology platform – giving operators a full data players’ control and management, real time – with a totally new AR solution providing players the most advanced and exciting gaming experience”.


BtoBet’s AR marketing tools


AR is a new way – more emotional, involving, and focused on the users’ preference – of getting the attention of player using the mobile App.  Some examples?


  • Btobet’s Odds comparison. Players can bet with the best odds scanning the logo, tapping on operator’s best odds while walking on the street, and decide to go directly in the nearest betting shop or to bet straight to the website online. Operators can choose the position for geo-localisation points while Btobet’s AI tool for odds comparison gives them an easy to-use interface which focuses on what is important for the player.


  • Bonus Hunting. Players can navigate and walk around in the real environment and focus on tags to find bonuses, superimposed over the real world. In this way they can collect bonuses in an augmented environment. This game is tailored to the specific requirements of the Sportsbook and Casino operators and all the bonuses collected can be used directly online or push players to the related nearest shop, as regular ones that the brand offers.

Licensees can customize the value, position, look, geo-location, and everything they need.


  • Virtual Assistant. It is an avatar that comes out of the AR, communicates with the player and can be transformed in: Tutorial Virtual assistant – Interactive Avatar – Push notification Avatar. She can be totally personalized [her skin, her look, her voice, clothes] and any company can obtain and create its own tailor-made Avatar.





BtoBet will conduct live trial runs of its new AR marketing tools at ICE, booth S1 320.

Download here the company’s white paper about AR.

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