Unprecedented Success for BtoBet at Ice London 2016

Unprecedented Success for BtoBet at Ice London 2016

BtoBet, the pillar in technological gaming innovation,  reached unprecedented success during its participation at Ice Totally Gaming 2016.

BtoBet’s top management and professionals were pleased to greet operators on the stand from all over the world and introduce them to the launched products, mainly the B Neuron platform and the Sportsbook solution. Many operators targeting different markets showed enthusiasm in exploring further the company’s outstanding products due to their futuristic and innovative outlook towards the gambling industry. BtoBet management awaits further positive results during the company’s participation in other fairs in the coming months.


Our ICE Highlights

Our ICE experience proved that the way forward in iGaming is through the investment in Artificial Intelligence. The numerous visitors on our stand, highly interested in our AI solution proved us that we are headed in the right direction. Each one of you contributed to our success!

Also the feedback given by industry stakeholders confirmed that we are heading in the right direction. BtoBet will continue investing in research and resources to make B Neuron the perfect choice for any operator across the globe.


Kostandina Zafirovska took time to share her thought on the ICE 2016. Check the video below:


ICE 2016 saw more and more developers and providers that worked on personalization of their products and games therefore more brands were populating the exhibition

FACT. Gamers and bettors, nowadays, are invaded with all sorts of online gambling content.

SOLUTION. This has brought BtoBet to think of practical ways to simplify offers to players. We have implemented the use of the recommendation engine in our platform by programming and developing it through specific algorithms.

Our recommendation engine tool analyses and acquires players’ behaviour and anticipates theirs desires by suggesting the bets and games that can be of the interest of the player.

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